Google is once again under scrutiny by the U.S. National Labor Relations Board (NLRB), which has filed a new complaint arguing that the tech giant must negotiate with a union representing its contract workers.
The complaint, issued last week, claims that Google is a “joint employer” of about 50 content creators based in San Francisco, who work for IT firm Accenture Flex but are part of the Alphabet Workers Union (AWU).
If the NLRB ruling holds, Google would be legally required to engage in collective bargaining with these workers, making it liable for any violations of federal labor laws.
This case marks another chapter in the ongoing battle between tech companies and labor rights activists, with potential consequences for how corporations handle contract workers.
Why Is Google Facing Another Labor Complaint?
The latest NLRB complaint stems from Google’s alleged control over Accenture Flex workers’ employment conditions. The Alphabet Workers Union has also accused Google and Accenture Flex of changing working conditions without negotiating, an issue that is under separate investigation.
This is not the first time Google has been involved in a “joint employer” dispute. In January 2024, the NLRB ruled that Google must bargain with YouTube Music workers employed by another staffing firm. However, Google appealed that decision, and a U.S. appeals court is set to hear the case later this month.
Google, for its part, argues that it does not exert enough control over contract workers to be considered their employer. The company even eliminated a $15-per-hour minimum wage for contractors last year, making strategic changes to avoid having to negotiate with unions.
What Happens Next?
The new case will be reviewed by an administrative judge, whose decision can be appealed to the full five-member NLRB board. Given the legal back-and-forth, this battle over workers’ rights at Google is far from over.

Google and the Alphabet Workers Union have not yet commented on the complaint. However, this case comes amid a broader rise in labor organizing within Google and other tech companies. Employees have staged protests over business decisions and employment policies, signaling a growing movement for workers’ rights in Silicon Valley.
The Bigger Picture: Changing Labor Laws and Employer Responsibility
The definition of a “joint employer” has been a controversial issue in U.S. labor law for years. The Obama administration pushed for a broader definition, making it easier to hold companies accountable for contract and franchise workers. However, a 2024 NLRB rule that made it easier to classify companies as joint employers was struck down in court.
With President-elect Donald Trump’s administration set to appoint more business-friendly labor officials, many experts predict a weaker joint employer standard, favoring corporations over unions.
What This Means for Google and Contract Workers
If Google is officially recognized as a joint employer, it could set a major precedent for the tech industry, requiring companies to negotiate with unions representing contract workers. This case could also impact other firms that rely on contract labor, forcing them to reevaluate their employment practices.
As the legal battle unfolds, Google’s stance on contract workers and union negotiations will continue to be a hot topic in labor rights discussions.