In a remarkable turn of events, Chinese artificial intelligence (AI) startup DeepSeek has overtaken OpenAI’s ChatGPT to claim the top spot among free apps on Apple’s App Store in the United States. This achievement comes less than three weeks after DeepSeek launched its AI Assistant on January 10, signaling a seismic shift in the global AI landscape.
What Sets DeepSeek Apart?
DeepSeek’s rapid success can be attributed to its proprietary AI model, DeepSeek-V3, which has been lauded as one of the most advanced open-source models available. According to the company, the model matches or even surpasses the capabilities of leading closed-source models globally. Its advanced functionalities, combined with an easy-to-use interface, have captured the attention of U.S. users in record time.
Data from app research firm Sensor Tower confirms DeepSeek’s dominance, showing a meteoric rise in popularity since its launch. This success challenges the long-held belief in Silicon Valley’s supremacy in AI development and raises questions about the efficacy of U.S. export controls targeting China’s AI capabilities.
Navigating Export Controls
AI models, including ChatGPT and DeepSeek, rely heavily on advanced chips for training. The U.S. government has implemented strict export restrictions, aiming to limit China’s access to cutting-edge chips, such as Nvidia’s high-end products. However, DeepSeek has managed to innovate within these constraints.
The startup claims it trained its DeepSeek-V3 model using Nvidia’s H800 chips at a cost of under $6 million, significantly lower than what similar U.S. firms spend.
Although the exact specifications of the chips have been debated, the claim has sparked discussions in the U.S. tech industry about the limitations of export controls and the agility of Chinese startups in navigating these hurdles.

A Growing Threat to U.S. AI Leadership
DeepSeek’s rise highlights a broader trend: China is closing the gap in AI innovation. Since 2023, when Baidu introduced the first Chinese large-language AI model, several companies have entered the fray. However, DeepSeek stands out as the first to receive widespread recognition in the U.S. for matching the performance of top-tier AI systems.
The implications of DeepSeek’s ascent extend beyond technology. It serves as a reminder that global competition in AI is intensifying, and the future of AI leadership may no longer be confined to Silicon Valley.
The Road Ahead
As DeepSeek continues to gain traction, it faces significant scrutiny and challenges, including maintaining its technological edge and addressing potential regulatory barriers. For now, the company’s success demonstrates the potential for innovation even under constraints and marks a pivotal moment in the AI race.