Samsung Electronics has officially taken the wraps off its sleekest smartphone to date—the Galaxy S25 Edge. Announced on May 13, 2025, at an exclusive event in Seoul, the new device marks a bold step in the ongoing battle for dominance in the premium smartphone market, particularly against its long-time rival, Apple.
Designed with portability and modern functionality in mind, the Galaxy S25 Edge stands out with a slim 5.8-millimeter body and a large 6.7-inch display. Samsung’s decision to go ultra-slim is no accident—it’s a direct response to growing consumer demand, especially among younger users in their 20s and 30s, for lighter, more compact devices that still deliver flagship performance.
“The feedback was clear—users wanted something slimmer and easier to carry without sacrificing performance,” Samsung shared during the launch. To meet this demand, the tech giant re-engineered internal components, optimizing the layout of the printed circuit board and thermal systems to achieve the ultra-thin design.
Starting at $1,099, the Galaxy S25 Edge is positioned to compete in the high-end market and challenge Apple, which is rumored to be launching its own thinner iPhone later this year. By getting ahead of Apple’s anticipated launch, Samsung appears to be making a strategic play to win over users seeking slimmer, AI-powered smartphones.
Industry experts agree that timing is everything. “By releasing the product a few months ahead, Samsung could inflict some impact on Apple and attract consumers looking for thinner smartphones,” said Ryu Young-ho, a senior analyst at NH Investment & Securities. “It appears to be a calculated decision to capture that segment of demand.”
The S25 Edge is more than just a pretty face. It’s packed with advanced AI features, including multimodal interaction, which allows users to engage with the phone using both vision and voice simultaneously. For instance, users can point the camera at an object or scene and ask the phone questions about it in real time.
The global rollout begins on May 23 in South Korea and May 30 in the U.S., with plans to expand into 30 countries, including key markets like China and several European nations.
This launch comes at a critical time. According to Counterpoint Research, Samsung regained its top spot as the world’s leading smartphone vendor in the first quarter of 2025, with a 20% market share—just edging out Apple’s 19%. However, the company warned last month that global economic pressures and tariff risks could impact shipments in the upcoming quarter.
Despite these uncertainties, the Galaxy S25 Edge positions Samsung favorably in the race for premium market share. With its ultra-slim profile, cutting-edge AI, and early launch advantage, it may very well reshape the landscape of flagship smartphones in 2025.
