FIFA is aiming high—$1 billion high—as it sets an ambitious revenue target for future editions of the Women’s World Cup. Speaking at the Saudi Arabia-U.S. Investment Forum 2025 in Riyadh, FIFA President Gianni Infantino emphasized the rapid growth and potential of women’s football, both on and off the pitch.
This announcement comes on the heels of the record-breaking 2023 Women’s World Cup hosted by Australia and New Zealand. That tournament was the most successful edition to date, pulling in over $570 million in revenue and managing to break even for the first time in the competition’s history. For Infantino and FIFA, this marks just the beginning of what women’s football can achieve on a global scale.
“Women’s football and women in football are crucially important,” Infantino stated during the forum. “It’s growing exponentially, and we’re targeting $1 billion in revenue from just the Women’s World Cup alone, to reinvest directly into the women’s game.”
This reinvestment strategy is part of a broader effort to develop women’s football across all levels—from grassroots initiatives to elite professional leagues. FIFA’s vision is to ensure that the momentum gained from recent tournaments translates into lasting infrastructure and expanded global participation.
Looking ahead, the next Women’s World Cup in 2027 will be hosted by Brazil—the first time the tournament will take place in South America. For 2031, the United States is expected to be confirmed as host, and the competition will expand to include 48 teams, up from the current 32. These changes reflect not only FIFA’s commitment to inclusivity but also the increasing global interest in the sport.
Infantino also touched on football’s broader economic potential, especially outside of Europe. He suggested that regions like Saudi Arabia and the United States hold untapped revenue opportunities that could significantly boost the sport’s global impact.
“If the rest of the world, particularly Saudi Arabia or the United States, could do just 20% of what Europe does in football, we’re looking at over half a trillion dollars in global GDP impact from our sport,” he said.
Saudi Arabia, in particular, has made notable progress in recent years. The country has launched a women’s national team and established a domestic league, signaling its commitment to growing the game for women. According to Infantino, women’s football is currently the only team sport for women that draws such massive global viewership and influence.
As FIFA gears up for future editions of the tournament, this billion-dollar vision highlights a transformative era for women’s sports. With strategic investments and expanding opportunities, the Women’s World Cup is no longer just a tournament—it’s a global movement.
